Fortidia Announces the Sale of PrestaShop to cyber_Folks to Accelerate Growth in the Core Logistics Business

Milan, Italy – 11 December, 2025 – Fortidia announced today that it signed a preliminary agreement for the sale of PrestaShop to a company owned by cyber_Folks S.A. (“cyber_Folks”), a technology leader in the
hosting and digital services sector. The transaction is estimated to be completed in the first quarter
of 2026 and it is subject to customary approvals.

The initiative is part of a strategy to realign Fortidia’s portfolio. After careful analysis, the Group has
chosen to concentrate resources and investments on its core business: logistics, shipping,
fulfillment and marketing solutions where Fortidia boasts a consolidated presence on a global
scale.

The sale simultaneously enhances PrestaShop’s potential. cyber_Folks, with its strong technological
DNA, represents the natural industrial partner to support the evolution of the PrestaShop
open-source platform and its community.

Paolo Fiorelli, Chairman and CEO of Fortidia, commented: “This operation represents a decisive
step towards greater strategic clarity. While PrestaShop is a highly valuable asset, we recognized that
its growth potential will be maximized within a purely technological ecosystem like that of
cyber_Folks. For Fortidia, this sale is not just a simplification of the portfolio, but an accelerator: the
freed-up resources may be reinvested to innovate our logistics platforms and enhance B2B services,
areas where our competitive advantage is strongest and where we can generate the maximum value
for our customers. I’d like to take this opportunity to thank the entire PrestaShop team for the great
work we’ve accomplished together over the past four years.“

Fortidia will continue maintaining its strong focus on serving customers worldwide, primarily through
its network of franchise partners.
Jefferies acted as exclusive financial advisor to Fortidia and its shareholders. Fortidia was also
advised by Gide together with PedersoliGattai.